Australian Academy of Science’s encyclopaedia collection featured in WSJ

The Australian Academy of Science’s Encyclopedia Britannica Collection has made the Friday, June 17 edition of the Wall Street Journal.

The publication found the image taken by Patton’d Studios’ Creative Director Molly at the Academy’s 2016 Science Awards Conference in Canberra, Australia via the hashtag #encyclopediabritannica used on her Instagram post of the collection.

“I didn’t actually know how to spell “Britannica,” I was contemplating “Brittanica” but a quick Google search corrected me – lucky I checked!”

Molly Patton, Founder and Creative in Chief

Seeking an accompanying image for their book review section, the photograph was brought to the US newspaper’s attention after a simple hashtag search on Instagram. 

It goes to show the power of using #hashtags – and correct spelling!


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