Enabling technologies – an inclusive future for medical innovation

Animation still from Swinburne's "Enabling Technologies" featuring cartoon people of different levels of (dis)ability socialising in a park.
We are delighted to present our latest explainer animation: Enabling Technologies. The new animation represents a core branch of MedTechVic's new research hub focused on inclusive medial innovation.

Unlike traditional research hubs – where end-users can sometimes be an afterthought – in this first-of-its-kind initiative, MedTechVic embraces human-centred design to place people at the heart of their research and development activities. They’ll work closely with both industry and the broader community to ideate and co-create innovative tailor-made medical and assistive devices.

About Enabling Technologies

The Enabling Technologies platform is one of the initiative’s core components that connect people with disability with researchers, engineers, designers, clinicians and carers to develop advanced technology solutions that are manufacturable, support local supply chains, and most importantly, “help people live their lives – their way!”

Unlike traditional research hubs – where end-users can sometimes be an afterthought – MedTechVic embraces human-centred design to place people at the heart of their research and development activities.

An inclusive animation for an inclusive initiative

It wouldn’t be a great look to create any kind of communications explaining inclusive and enabling technologies, without considering accessibility! Of course, accessibility should always be a key consideration when creating any kind of content. However, we can run into hurdles when trying to balance accessibility with branding requirements.

We worked very closely with Swinburne to adapt their branding and colour palettes into illustrations that can be enjoyed by all – regardless of their level of ability – whilst remaining “on brand.”

We were also considerate of the speed at which the animation transitioned from one scene to the next; taking extra care to ensure there was nothing too abrupt that might cause discomfort to those with photosensitivity, vestibular issues or those susceptible to seizures.

It wouldn’t be a great look to create any kind of communications explaining inclusive and enabling technologies, without considering accessibility!…We worked very closely with Swinburne to adapt their branding and colour palettes into illustrations that can be enjoyed by all – regardless of their level of ability – whilst remaining “on brand.”

– Molly Patton, Founder and Creative in Chief

Curious to know more about our animation services?

We have a lot of experience explaining new research initiatives in visually engaging ways – just like Enabling Technologies! If you’d like to learn more about our process you can read our previous post: How do you make a scientific animation?

If you’re keen to start a project, book a free 30-minute consult with Molly to help you get the ball rolling on your next project – we can’t wait to work with you!

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